Let’s be honest here, who doesn’t have a twitter account? Let’s also be honest about this, who really feels like they’re getting the most out of their twitter account? Have you ever sat back and tried to figure out how Justin Bieber has 45 million followers and counting or how a company like YouTube has 34 million people that they can reach out and connect to at any point? Whether you want to improve your personal account or beef up your company’s following, there are a couple of rules that I suggest you follow.
1. The shorter the handle, the better.
To get someone to follow you, they will need to either know your full name or your twitter handle and the handle is by far the easiest way to find someone because it’s unique to the one person. When picking a handle, try to make something that’s short and sweet. According to Media Bistro “While your Twitter username can be a maximum of 15 characters, ideally it should be as short as possible”. For example, mine is
@Trill_Hogan and all of my followers can recognize that handle is me when it pops up. Good luck trying to get someone to remember your @B3auty64820458 handle… On that note, if you already have an embarrassingly long handle, don’t fret, you can change it at any time but be careful, if you change you’re twitter handle everyday, you lose the possibility of people following you. A good example of a company’s twitter handle would be @Oreo and if you can’t figure out where that will lead you than I suggest you reevaluate your life.
2. To tweet or not to tweet? This is the real question.
Keep in mind that your twitter account is a direct way to look into someones business or someones personal life so don’t screw up people perception of you. On a personal level, I see a lot of college kids going on twitter to show how much of a good time they’re having at a party or showing how much they can drink. I’ve looked at these tweets and thought what the hell are you doing? I know for a fact that a couple of my jobs throughout college have looked at my twitter account to make sure I wont make their company look bad. According to businessesgrow.com “If your job is to be your official company Twitterer, you may have marching orders to follow a role or social media policy that has you tweeting behind a logo. Here’s what you should do in that case: follow the company policy. Don’t lose your job over Twitter. You can still work to change attitudes over time”. As a company, it’s pretty simple, don’t post something that might make people look at you in a negative way. Twitter can be the best way to advertise if you do it right, in fact according to the New York Post, “A brand like Oreo, which went viral with a tweet during last Super Bowl’s blackout, showed the power of the service, becoming a marketing sensation for free on a night when companies paid millions of dollars to advertise”. Posting a picture of a work party probably won’t get you any new followers and neither will a picture of one of your employees dogs. Leave it off your account. Another question you might run into is how often should you post. In my opinion, this is where a company based account and a personal account differ the most. In a personal account, the frequency of tweets is a lot more forgiving so you can tweet basically as much as you want and you shouldn’t lose any followers and you might actually gain a few. As a company, you really have to watch how many times you tweet to the public because people are a lot more restrictive with how much they want to see your company’s feed on their homepage.
3. OMG my bff Jill. #NoNo #DontUse #LookAtThisHashtag
Hashtags are great but not when you use 50 of them in one tweet. The over use of hashtags can turn away a potential follower faster than you can post a tweet. There’s a reason why the biggest accounts only use one or two or very rarely use 3. It’s also important to know what to hashtag and why. A hashtag is an easy way for you to associate yourself with a word or short set of words. Dont hashtag something that you don’t want to be associated with, it could come back to bite you in the ass. Even though Howtohashtag.com says 2 hashtags at the max, they still support this theory “don’t overuse – use a maximum of two hashtags in your tweets or facebook posts. if you use too many your followers will think you are spamming them”.
Not all of us are going to make it to 43 million followers but this post should get you at least 43 new followers if you try. Good luck and keep tweetin’!
A recently renewed attack on social media by the Chinese leadership isn’t just an offensive against bloggers and activists who dominate the daily online discourse in China. It’s also an assault by the Communist Party on its own shortcomings. -WSJ
We have all heard about China’s strict rules on their citizens but a new law has bloggers and social media activists in an uproar. According to the Wall Street Journal’s new Article,
The Chinese leadership believes that bloggers are usurping the commanding heights of communication that authorities insist should be theirs to own–and theirs alone.
Here in America, we have the freedom of speech which means we can go online and blog about whatever the hell we want. In China, the laws aren’t so free and according to the Atlantic,
In effect, China has two parallel levels of censorship. The first is the relatively free-wheeling atmosphere of sites like Sina Weibo, where the government uses paid advocates — prisoners, for example, can get their sentences reduced by writing pro-Beijing content online — and selective censorship to prevent objectionable content from gathering momentum. The second, more insidious type of censorship is that used to manage China’s official media, including directives and top-down pressure to hew to the government line.
But China wasn’t always this strict. Actually, The Guardian says that China had been more relaxed with social media pre-2011 but as soon as they decided to tighten down, the voice of the people was lost. The Wall Street Journal also reports that China has hired 6,000 “employees” to maintain and update the pro-china news. China has roughly 1.3 billion citizens to date and the numbers are still climbing. If citizens get the idea that the government is doing something really bad, it would be really easy for the citizens to overthrow the government. Twitter was made for expressing ones opinions and to release what you can’t really say everyday but China even has a restriction on that. The Hindu reports that Internet users in China can face up to three years in jail if messages posted by them are deemed “slanderous” by the authorities and found to have been “retweeted” or forwarded more than 500 times, according to regulations put into effect on Tuesday (9/10/13). In fact, it is said that if a tweet you posted got 500 retweets than you can get up to 3 years in prison. Over the past couple of days, hundreds of micro blog users have been arrested for making false claims against the communistic government.
With all of the troubles going on overseas, it becomes apparent as to how much power an individual actually has here in the states but it’s even more interesting to note how we respond to the news coming from the biggest country in the world. Everybody man your battle stations and begin posting all you want about the Chinese government… You’ll be safe as long as you dontleave our soil